Bing’s AI-Powered Chatbot to Feature Ads and Revenue Sharing

Olivia Hernandez

Mar-30-2023

Bing’s AI-Powered Chatbot to Feature Ads and Revenue Sharing

It's official: Bing is rolling out ads on its AI-powered chatbot. Microsoft corporate vice president Yusuf Mehdi said in a blog post Wednesday that the company is “exploring placing ads in the chat experience,” and when asked for more details, a Microsoft spokesperson confirmed that users could expect to start seeing them soon. This move comes as part of an effort to make money from Bing’s popular chatbot service – something the tech giant has been trying to do for some time now.

The ads will be targeted based on user preferences and data, giving advertisers more control over who sees their messages. Furthermore, Microsoft will also be offering revenue-sharing opportunities with developers who integrate their services into Bing’s platform, allowing them to earn additional income from their work. This could prove especially beneficial for smaller developers who may not have access to other sources of revenue.

In addition to these new monetization strategies, Bing has also announced plans to improve its artificial intelligence capabilities by adding new features like natural language processing (NLP) technology and deep learning algorithms that can better understand user interactions with the chatbot. The company hopes these updates will help create a more personalized experience for users while at the same time driving up engagement levels with brands looking for potential customers through conversational marketing campaigns on the platform.

Microsoft is clearly making strides towards becoming a leader in AI-driven conversation advertising – something it believes will help boost revenues from its popular search engine and messaging services alike going forward. While there are still many questions surrounding how exactly this system will work in practice, it seems clear that advertisers are gearing up for what could become a major shift in online marketing as we know it today.

Overall, this news marks an exciting step forward into what could become one of the most effective forms of advertising yet seen on digital platforms such as those offered by Microsoft or Google – possibly even surpassing traditional search engine optimization techniques when used correctly by savvy marketers looking to reach key audiences quickly and accurately without breaking budgets or sacrificing quality results further down the line!

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