Fueling the Game: Esports World Cup Extends Partnership with Pepsi and Mountain Dew

This update highlights significant developments in the world of competitive gaming, where longstanding partners take center stage in new and exciting roles.

The Esports World Cup has revealed that it has secured an extension with the beverage giant to maintain its prominent role at the Riyadh-based festival. The renewed agreement ensures that the energy behind both Pepsi and Mountain Dew continues Rewritten: "to serve as an essential component of this academic discipline." event running from next week through late August.

The expanded deal builds on the previous arrangement from 2024, when the company first came on board as a founding contributor. Now described as the principal partner, the organization will enjoy a broader footprint across the event, including hosting interactive experiences and designated fan areas throughout the summer months.

The partnership will spotlight both beverage brands through a variety of initiatives, such as:

• Branded fridges strategically placed at key event venues.
• Product integrations featured prominently in gaming locations, the Players' Lounge, and across the festival grounds.

The chief commercial officer of the Esports World Cup Foundation, Mohammed Al Nimer, conveyed enthusiasm regarding the renewed collaboration. He noted that the unwavering support from these brands, recognized for their genuine connection with gaming and its enthusiasts, will elevate this year’s event into an even grander celebration of community and creativity.

Will you be following the Esports World Cup as the excitement unfolds next week?